Public Relations

               This weeks topic is public relations and how it relates to marketing. While researching the topic I learned that many businesses refer to PR as free advertising. This is not true because of the following reasons. Public relations is not advertising, and it is not free mainly because of the time consumption of it, it is actually very costly. PR uses intermediaries to influence and communicate with the target audience. Another key difference between PR and marketing is PR is personal. Normally in advertising there has been focus groups formed and or market research. But in dealing with PR, businesses deal with individuals and so the audience is anonymous. Instead of the mas communication that marketing uses, PR focuses more on icicles that deal with common interest.
              PR is precise but also less predictable than marketing. www.INC.com states "the reason for this is due to having to get the intermediary to comprehend your important message points and reiterate them in his/her messages. This means cautiously aligning them with the intermediary's messages. It will mean knowing his needs and your audiences needs and where your business and its messages fit within that environment."