Marketing

Marketing

                   In this weekly blog post I want to discuss how employers can benefit from marketing by posting job openings. An employer has to educate themselves on the right type of marketing to target the right type of employee. For instance if an employer advertises a job opening on Instagram, one could argue that their target audience is young between 18-30. Just as an employer who advertises on Monster or Indeed might have a better chance of reaching an older audience. If an employer wants to reach an older and broader audience, they could use the old fashioned print method. Also targeting other non-job related sites could be equally successful. I have seen Job postings at the bottom of Walmart.com and Amazon.com. A firm can benefit greatly by hiring the right marketing professionals that knows all these tricks and tips.

Guerrilla Marketing

Guerrilla Marketing

           

            The definition of guerrilla marketing is innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. Recently big and small business have used guerrilla marketing. Although it is a technique historically associated with small businesses. If a small business can execute it well, it can be low cost but reach a high percentage of a targeted audience. Some examples of successful guerrilla marketing campaigns are The producers or the Blair Witch film, they created so much buzz about the movie. Then created a website and fictitious story line for the character The Blair Witch. They were just 4 college students who created this movie. Another successful guerrilla marketing campaign is Coca-Cola's Happiness campaign where the video was shot at St. Johns University, where cameras were hidden, to catch the reactions. The machine dispensed more than cokes. In fact the Happiness Campaign has been so huge for Coca-Cola that they are still using it now.

           The point is although guerrilla marketing can be a great way to gain brand recognition for small businesses, if big businesses use this type of marketing they stand a greater risk of a bigger failure and they have more to lose. They could lose billions for a campaign gone wrong. Whereas smaller business that get less exposure can quickly bounce back from a bad campaign. And even a bad campaign might still get their name out in the public for being so bad. I think big business should leave the guerrilla marketing to smaller business that do not have such a high marketing budget.